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News & insights

A Guide to Securing Growth and Success for Your Business


This series of articles explores some considerations that will become apparent once the opportunity arises to grow your business. Seeking investment for your business can happen at various points of the company’s life. This can be from the early stages of pursuing seeded funding to kick-start an idea, to more substantial staged funding over a lengthy period to take your business to the next level. Exploring funding options are a commonplace requirement for most entrepreneurs and business owners to help make their dreams become a reality.

Securing investment can be vital for any business plan. However, the process can be complex and challenging and in most cases an entrepreneur may need to consider an element of compromise. In this article, we delve into the key steps involved in seeking investment into a business and how you, as the founder of your business, can aim to maintain a degree of control within the business. Whether it’s a start up looking to scale up its operations, an established business aiming to expand into a new market or a company in need of additional working capital to drive innovation.

Define Your Business and its Value Proposition

Before approaching potential investors, it is essential to have a clear understanding of your business and its objectives. Define your product or service, target market, competitive advantages, and growth potential. A well-structured business plan will not only attract valuable investors but also demonstrate your commitment to an effective growth strategy.

Assess Your Funding Needs

Determine the specific funding requirements for your business. Are you seeking seed funding to kickstart operations, venture capitalism to scale the business rapidly or a loan to fund a specific project. Accurate financial projections and a detailed breakdown of how the investment will be utilised are critical in convincing investors of the viability and potential return on their investment.

Identify the Right Investors

Not all investors will be suitable for your business. Conducting research and identifying investors who have a track record of investing in your industry is key. Consider the size of the investment they typically make, their geographical preferences and their investment strategy. This knowledge will help you tailor your pitch to match their expectations and increase the chances of a positive response.

Craft a Compelling Pitch

Your pitch is the cornerstone of attracting investment into your business. It should be clear, concise, and engaging. Focus on presenting the key points of your business and emphasising the market opportunity, your competitive advantage and how you plan to achieve growth utilising the investment sought. Address potential risks and challenges honestly and explain how you intend to minimise them.

Build a Strong Team

Investors often invest in the team as much as the idea. Assemble a capable and passionate management team with the relevant skills and experiences required to effectively execute the business plan. Highlight the strengths of each team member and showcase how their expertise will contribute to the success of the venture.

Negotiate Terms and Due Diligence

Once an investor shows interest in your business, the negotiation process begins. Be prepared to discuss and agree on the terms of the investment, such as the equity stake, valuation, and potential exit strategies. Additionally, investors will conduct due diligence to verify the information you have provided them. Ensure that your financial records and legal documents are organised, accurate and ready for investment.

Need more help and information?

If you would like to turn your complex legal problems into simple solutions and need specialist advice on seeking investment for your business, please contact our expert corporate team on 0151 305 9650 or email

This article is not intended to be interpreted as advice.

News & insights

January 25, 2024

Posted by

Olivia Jones

December 6, 2023

Posted by

Olivia Jones